Monday, April 7, 2008

Absolut ad

Did you see the Absolut advertisement with the Meixcan borders from the early 1800s?

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut now says in its consumer inquiry phone line.

So what was Absolut thinking? According to other statements, the company designed the ad for a Mexican audience, recalling a time "the population of Mexico might feel was more ideal."

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